About the Role
We are looking for a Marketing Data Analyst to join our team. In this role, you will be responsible for collecting, analyzing, and interpreting digital and marketing performance data globally and regionally, to support marketing decision-making. This role is hands-on in building dashboards, extracting data from platforms such as Adobe Analytics and in-app marketing tools, and translating complex data sets into clear, actionable insights. Your skills combine strong technical analytics skills with a deep understanding of digital marketing performance drivers and the ability to communicate meaningful insights to senior leadership.
This is a remote position, and you can work from home in most locations within the United States. Occasional travel to in-plant meetings in Elkton, Maryland is required.
Pay and Benefits:
- $140,000 - $150,000 per year
- Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
- Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
- Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at www.gore.com/careers/benefits
Responsibilities
- Develop and maintain global marketing dashboards that consolidate performance data across web, digital campaigns, ecommerce, ABM, and regional initiatives
- Extract, analyze, and interpret data from Adobe Analytics, Salesforce, in-app marketing syndication platforms, and marketing automation tools
- Develop and standardize global reporting definitions and ensure consistency of KPIs across regions
- Analyze website behavior, campaign performance, user journeys, and conversion funnels to identify optimization opportunities
- Deliver executive-ready reports that clearly summarize trends, performance drivers, risks, and recommendations
- Partner with Digital Marketing to evaluate SEO, SEM, paid media, email, and ABM performance
- Monitor in-app engagement metrics and identify patterns that inform product marketing and customer engagement strategies
- Validate tracking accuracy, tagging implementation, and data integrity across platforms
- Provide performance forecasts and support budget allocation decisions with data-backed recommendations
- Identify actionable insights that drive improvements in lead quality, conversion rates, pipeline contribution, and customer engagement
Required Qualifications
- Bachelor’s degree in marketing, business, data science, or a related field
- Minimum of 5 years of marketing analytics or digital analytics experience in a B2B environment
- Deep understanding of digital marketing channels, attribution models, and performance metrics
- Strong hands-on experience with Adobe Analytics, Salesforce, and digital analytics platforms
- Experience analyzing in-app analytics data and user behavior flows
- Proven ability to build dashboards and reporting frameworks
- Strong analytical thinking skills with the ability to translate data into clear, strategic recommendations for leadership
- Work samples demonstrating analytics understanding and presentation are required as part of the hiring process
- Ability to travel up to 10%
Desired Qualifications
This position offers a remote work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore’s work arrangement policies.
*Note: In the United States, restrictions exist for remote work from Alaska, Hawaii and Rhode Island.
What We Offer
Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.
