About the Role

We are looking for a Senior Content Strategist to join our team. In this role, you will lead the planning, creation, and optimization of content across digital channels to drive engagement, thought leadership, and measurable business outcomes. This role owns the translation of integrated marketing campaigns into structured, high-impact content across the customer journey, ensuring alignment with global brand standards while adapting for regional nuances. As both a strategist and practitioner, this individual will develop content frameworks, directly create and optimize content when needed, and lead agency partners to deliver high-quality, on-brand outputs. Working cross-functionally with digital, SEO, and product marketing teams, this role ensures content is discoverable, AI-optimized, and measurable, while acting as a regional authority and player-coach to elevate content excellence across key regions in APAC.

Responsibilities

• Develop and execute global and/or regional digital content strategies that align with marketing campaigns, brand positioning, and business objectives.
• Own the translation of campaign strategies into scalable content frameworks, defining messaging architecture, content structures, and channel activation across the full customer journey.
• Act as the regional content authority, ensuring consistency, quality, and effectiveness of all digital content across markets, while adapting for local nuances where needed.
• Balance strategic leadership with hands-on execution, directly creating, editing, and optimizing high-impact content (web, landing pages, email, social) when required.
• Create, edit, and optimize content for AI searchability, including structured data, semantic keywords, and natural language patterns.
• Collaborate with SEO, digital marketing, and product marketing teams to ensure content is discoverable, engaging, and relevant across channels.
• Conduct content audits and gap analyses to improve discoverability, engagement, and thought leadership.
• Oversee agency and external partner relationships, including briefing, quality control, feedback, and performance management to ensure high-quality, on-brand deliverables.
• Measure content performance using analytics tools, in-app engagement, and AI content intelligence platforms; provide actionable insights to improve ROI.
• Mentor content creators, writers, and regional marketing teams in digital content best practices.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field
• 7+ years of content strategy, digital marketing, or content marketing experience, preferably in B2B industrial or technical markets
• Fluent in written and spoken English, with the ability to translate complex technical concepts into clear, compelling B2B marketing content
• Strong collaboration skills, with experience working across global teams, digital channels, and regional stakeholders
• Work samples demonstrating both strategic thinking and hands-on content development are required as part of the application process
• Proven ability to manage external agencies and vendors

 #LI-ASC

Desired Qualifications

3 bullet points max. List any additional qualifications that are preferred, but not required.