About the Role
We are looking for an experienced marketing professional to join our Cardiac team within Gore Medical. In this role you will work in collaboration with various teams: Global Marketing, Product Specialists, Sales, Legal, Regulatory, Medical Affairs, Sales Education, Customer Development, Corporate Accounts and Health Economics & Reimbursement.
You’ll own the product/brand P&L, translate market and physician insights into winning launch and lifecycle strategies, and serve as the regional product expert – engaging directly with customers in the field.
This is a remote position, and you can work from home in most locations within the United States.
Responsibilities
- Conduct customer, market, competitive, and journey research to identify target segments, buying drivers, market opportunities, unmet needs, demand/profitability potential, key product requirements, and favorable launch timing.
- Develop and execute Americas regional product/brand strategies, including positioning, marketing themes, customer engagement plans, media channels, market development opportunities, and marketing materials aligned to target customer segments.
- Manage product/brand performance and P&L, including budgeting, expenditures, profitability, ROI, market performance, and strategic recommendations to leadership.
- Develop commercialization strategies, including pricing, distribution, launch readiness, lifecycle growth, and, where applicable, licensing considerations.
- Adapt global brand materials and marketing approaches to regional market needs while partnering with Global Marketing, Product Development, Sales, Market Access, Health
- Economics/Reimbursement, Medical Affairs, Legal, Regulatory, and Sales Education.
- Ensure regional customer needs and values for each target segment are incorporated into product design, branding, evidence-based messaging, and marketing approaches.
- Manage products across the lifecycle, from launch readiness and commercialization through growth, optimization, and device discontinuation.
- Own development of evidence-based messaging, marketing materials, sales enablement resources, training content, customer education tools, and commercialization support that communicate the clinical, operational, and economic value of the portfolio.
- Serve as the regional product portfolio expert by demonstrating product and procedural expertise, engaging with customers and field teams, capturing feedback, and translating insights into brand strategy, sales enablement, training, and education.
Required Qualifications
- Bachelor’s degree
- Minimum of 4 years of experience in the medical device, pharmaceutical, or life sciences industry focused on direct-to-healthcare professional marketing, product management, and/or other technical related experience
- Demonstrated success with owning a product life cycle including forecasting, pricing, launch planning, product and marketing plans, and meeting revenue targets
- Proven experience in creating new and adapting product marketing materials that align with the regional strategy and target customer needs
- Proven experience in utilizing data and other insights to drive decisions associated with product life cycle and marketing plans
- Must have excellent communication and presentation skills for internal and external communications with proficiencies in Microsoft Power Point, Microsoft Excel, TEAMs
- Ability to work and interact effectively across all functions in the business unit: business leadership, sales, regulatory, legal, health economics and reimbursement and corporate accounts.
- Demonstrated ability to read, interpret and communicate scientific or clinical publications and data
- Ability to travel overnight both locally and internationally up to 30%
Desired Qualifications
- MBA
- Knowledge of Cardiac therapies
- Direct experience with Electrophysiologists
- Experience with a Medical Device Quality System environment
This position offers a remote work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore’s work arrangement policies.
*Note: In the United States, restrictions exist for remote work from Alaska, Hawaii and Rhode Island.
What We Offer
Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.
